Effective Coaching

March 11, 2019 • Stamford, CT
November 11, 2019 • Scottsdale, AZ
For any surplus lines manager who leads a team of professionals responsible for revenue or premium production

About the Program

Participants receive customized sales coaching training geared specifically to transacting business in the surplus lines market. Any professional who leads a team of professionals responsible for revenue or premium production will benefit from this program. Coaching and improving the performance of a team is the secret of sales success, and it is the most important job of a sales manager. Effective Coaching participants will work in real-life scenarios, impacting both brokers and underwriters, with role-playing opportunities to develop an approach that helps their team members take responsibility for their success. They will develop an enhanced understanding of the differences between managing and coaching and how to help their team members develop specific, measurable objectives using metrics that assess where performance is compared to those goals. Download the informational program brochure to learn more.

Watch a short video to hear what your colleagues have to say about their personal experiences at Effective Coaching.

Who Should Attend

  • Any surplus lines manager who leads a team of professionals responsible for revenue or premium production and desires to improve the performance of that team.
  • The program is ideal for both WSIA wholesale broker and company member employees.
  • Managers whose team members have completed WSIA's Consultative Selling and Negotiations will find this program of particular interest. 

Registration and Fees

  • Register online here.
  • Registration is $1,045 per participant.
  • Registration closes February 20, 2019. To be notified directly when registration opens for the November Effective Coaching program, please fill out this waitlist survey.
  • Hotel accommodations are the responsibility of the participant.
  • Contact Denise Marshall, denise@wsia.org, with any program questions.

Schedule of Events

Day 1
7:30 - 8:00 a.m. Continental Breakfast
8:00 a.m. - Noon Program Session
Noon - 1:00 p.m. Lunch
1:00 - 4:15 p.m. Training Session

Session Location

120 Long Ridge Rd.
Stamford, CT 06902

Hotel Accommodations

Stamford Marriott
243 Tressler Blvd.
Stamford, CT 06901

Sheraton Stamford Hotel
700 East Main Streets
Stamford, CT 06901

Travel Information

Participants should schedule travel to arrive on-site before 8:00 a.m.and depart the training location after 4:15 p.m. 

Effective Coaching Cancellation Policy

    • Registrants can receive a full refund, less a $50 fee for processing, if the request is made by January 28. 
    • Registrants can receive a 50% refund between January 29 and February 11.
    • No refund is offered after February 11.
    • Should you cancel within four weeks, you will have a limited time opportunity to substitute someone else at your firm as an alternative to the above refund policy. 
    • All requests must be made in writing to Denise Marshall, denise@wsia.org